How can you look after your skin when the cold weather arrives?

Winter, with its cold and dry weather, is a real challenge for the skin, especially when it comes to retaining elasticity. The lack of humidity in the air and sudden temperature changes cause the skin to lose moisture more quickly, leading to dryness, tightness and decreased elasticity. For professionals in the sector, it is essential to adapt treatments to the skin's seasonal needs, focusing on techniques and products that promote elastic, nourished, and healthy skin.

Factors affecting skin elasticity in winter

The first step to maintaining skin elasticity during winter is to understand the factors that have a negative impact on it. Some of the most common ones include:

- Environmental dehydration: low relative humidity in the colder months is one of the main factors contributing to transepidermal water loss (TEWL), which affects the skin's elasticity.

- Indoor heating: constant use of heating dries the air and exacerbates skin dehydration.

- Reduction in sebum production: the sebaceous glands tend to be less active in the cold, which can lead to a weakening of the skin's natural protective barrier.

- Aggressive external factors: wind and extreme cold erode the skin's protective layer, making it more vulnerable to a loss of elasticity.

The consequences of having less elasticity

The cold, combined with low humidity and heated environments, can have a negative impact on the skin, causing a significant loss of elasticity and hydration. Here are some of the main consequences:

- Extreme dryness: the skin loses its ability to retain water, leading to a feeling of tightness and flaking. This constant dryness weakens the skin's barrier, making it more vulnerable to irritations.

- Appearance of fine lines and wrinkles: since the skin has less hydration and elasticity, it tends to develop signs of ageing, such as expression lines and premature wrinkles, more quickly as it loses its ability to return to its original state after being stretched.

- Sagging and loss of firmness: the combination of reduced elasticity and dehydration can lead to sagging in sensitive areas such as the face, neck, and décolleté, giving them a dull and tired appearance.

- Sensitivity and irritations: dehydrated skin is more prone to suffering from irritation, redness, and sensitivity. The natural barriers weaken, and the skin becomes more reactive to external factors such as wind and temperature changes.

This all has an impact on both the appearance of the skin and its overall well-being. It is therefore essential to prevent and treat the loss of elasticity and hydration with appropriate products and treatments during the coldest months of the year.

Treatments to prevent a loss of elasticity

Professional treatments are an effective way to counteract the negative effects of the cold weather on the skin. Below are some treatments that you, as a professional, can offer your clients:

1. Deep hydration: techniques such as hydrating massages with nourishing oils or creams enriched with lipids are essential to seal in moisture and improve skin elasticity. For best results, use oils rich in essential fatty acids as these strengthen the skin barrier.

At Telic Beauty & Wellness, we offer products such as the Uman hydrating emulsion, the Uman aloe vera and rosehip moisturising cream and the Uman aloe vera body gel, all formulated to care for, hydrate, and protect the skin.

2. Firming massages: massages that stimulate microcirculation and promote the synthesis of collagen and elastin can be excellent allies to combat sagging winter skin. Firming massage techniques help products penetrate more effectively into the skin and enhance their effects.

At Telic Beauty & Wellness, we have products such as the Dr Kraut firming cream and the Uman radiofrequency firming cream, which hydrate the skin and restore the natural elasticity of the skin and tissues.

3. Gentle exfoliations: a gentle body peel combined with moisturising products ensures that the skin retains its smooth and even surface, boosting the absorption of subsequent products and preventing the build-up of dead cells that hamper the proper oxygenation of the dermis.

At Telic Beauty & Wellness, we have products such as the Dr Kraut gel scrub with natural microgranules and glycolic acid and the Dr Kraut sea salt scrub and thyme essential oil, suitable for body treatments to revitalise and restore the skin.

Maintaining the skin’s elasticity over the winter months requires a combination of the appropriate treatments and quality products that provide deep-down nourishment and protection. By using Telic Beauty & Wellness products, professionals in the sector can offer their clients treatments and solutions to combat the effects of the cold, ensuring hydrated, elastic and healthy skin throughout the winter.